National Crop Insurance Services recently unveiled a newly redesigned and revamped website that will ensure that policy makers, members of the media and academics are able to easily find and utilize the organization’s many tools and online resources. The site prominently features key farmer, lender and insurance agent testimonials discussing the importance of crop insurance as the principal risk management tool as well as making key articles, magazines and videos readily accessible.
The improved sites contains all of the content of the former site with greatly improved usability and functionality, including optimization for mobile devices and tablets, as well as improved integration of NCIS’ social media channels Twitter, Facebook, and YouTube.
Also appearing on the site are several installments of a newly-released educations video series that explains crop insurance – what it is, how it works and why it has become the risk management tool of choice for America’s farmers. In the first video, titled “Crop Insurance 101,” Zacharias explains that crop insurance has evolved as a way to limit taxpayer risk exposure by shifting it to private business. Other videos detailing the importance of crop insurance to agriculture and the role it has played in mitigating the long term damage to farmers and their livelihoods caused by natural disasters are currently being released.
“Today’s popular crop insurance system has proven time and time again to be the most efficient way to deliver assistance to farmers quickly after a disaster to help them recover,” said Tom Zacharias, NCIS president. “This website redesign will make our industry much more accessible to those who need to understand why crop insurance has become almost every farmer’s risk management tool of choice,” he said.